Digital Marketing/Brand Marketing
This is a perm position in Jacksonville, FL.
Primary responsibilities
Develop and implement creative strategies for clients
Translate brand strategy into creative concepts
Develop creative briefs to guide development of creative
Optimize creative for each direct marketing channel, e.g. mail, email, sms text
Manage consistency of creative execution according to brand standards
Review creative concepts and identify improvements
Write copy for direct marketing pieces
Identify and communicate best practices relating to creative, integration of messaging across marketing channels
Lead the web development team in art, creative design and branding
Develop writing guidelines for improving branding execution
Position requirements
5+ years of combined agency and client-side experience
Bachelor*s degree in marketing, graphic arts, communications, or journalism; master*s degree preferred
Copywriting experience for direct marketing channels
Experience with different types of direct marketing creative
Experience managing direct marketing communications
Understanding of mail and email best practices, A/B testing, deliverability
Understanding of key success metrics relating to interactive communications
Experience with social media applications, e.g. Facebook, Twitter, blogs
HTML experience a plus
Market research experience a plus
